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‘Industrial Marketing Management’ <http://www.sciencedirect.com/science/journal/00198501>
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‘International Journal of Market Research’ <https://journals.sagepub.com/loi/mre>
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‘International Marketing Review’ <http://www.emeraldinsight.com/loi/imr>
‘Journal of Consumer Behaviour’ <https://uow.idm.oclc.org/login?url=http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1479-1838>
‘Journal of Consumer Research’ <https://academic-oup-com.uow.idm.oclc.org/jcr>
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Lee Y-I and Trim PRJ, Strategic Marketing Decision-Making in Japanese and South Korean Companies, vol Chandos Asian studies series (Chandos 2008)
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Mooij MK de and Mooij MK de, Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (2nd ed, SAGE Publications 2011)
‘Psychology & Marketing’ <http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6793>
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