1.
Usunier JC, Lee JA. Marketing across Cultures. Sixth edition. Pearson; 2013. http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780273757764
2.
Burton D. Cross-Cultural Marketing: Theory, Practice and Relevance. Routledge; 2009. http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780203889343
3.
Mooij MK de, Mooij MK de. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. 2nd ed. SAGE Publications; 2011.
4.
Hofstede GH, Hofstede GJ, Minkov M. Cultures and Organizations: Software of the Mind : International Cooperation and Its Importance for Survival. Rev. and expanded 3rd ed. McGraw-Hill; 2010. http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780071770156
5.
Lee YI, Trim PRJ. Strategic Marketing Decision-Making in Japanese and South Korean Companies. Vol Chandos Asian studies series. Chandos; 2008.
6.
Schiffman LG, Kanuk LL, Hansen H. Consumer Behaviour: A European Outlook. 2nd ed. Financial Times Prentice Hall; 2012. http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780273724254
7.
Solomon MR, Bamossy GJ, Askegaard S, Hogg MK. Consumer Behaviour: A European Perspective. Sixth edition. Pearson Education; 2016. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.wmin.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292116754
8.
Trompenaars A, Woolliams P. Marketing across Cultures. Vol Culture for business series. Capstone; 2004.
9.
Admap.
10.
International Journal of Research in Marketing. http://www.sciencedirect.com/science/journal/01678116
11.
International Journal of Market Research. https://journals.sagepub.com/loi/mre
12.
Journal of Consumer Research. https://academic-oup-com.uow.idm.oclc.org/jcr
13.
Journal of Consumer Behaviour. https://uow.idm.oclc.org/login?url=http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1479-1838
14.
International Journal of Management & Marketing Research. http://web.a.ebscohost.com/ehost/command/detail?sid=144d8d5d-d50c-48c7-9b34-c078aa15173c%40sessionmgr4005&crlhashurl=Login.aspx%253fdirect%253dtrue%2526authtype%253dcookie%252cip%252curl%252cuid%2526db%253dbth%2526jn%253d61L8%2526scope%253dsite&hid=4201&vid=0&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&jid=61L8
15.
International Marketing Review. http://www.emeraldinsight.com/loi/imr
16.
Journal of Marketing Management. http://www.tandfonline.com/loi/rjmm20
17.
European Journal of Marketing. http://www.emeraldinsight.com/loi/ejm
18.
Industrial Marketing Management. http://www.sciencedirect.com/science/journal/00198501
19.
Marketing Intelligence and Planning. http://www.emeraldinsight.com/loi/mip
20.
Psychology & Marketing. http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6793
21.
World Values Survey website with culture map. http://www.worldvaluessurvey.org
22.
MarketingProfs. http://www.marketingprofs.com/marketing/library/casestudies/
23.
WARC Case studies. https://uow.idm.oclc.org/login?url=http://www.warc.com/Pages/CaseStudies/CaseFinder.aspx