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Usunier J-C, Lee JA. Marketing across cultures. Sixth edition. Harlow, England: : Pearson 2013. http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780273757764
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Burton D. Cross-cultural marketing: theory, practice and relevance. London: : Routledge 2009. http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780203889343
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Mooij MK de, Mooij MK de. Consumer behavior and culture: consequences for global marketing and advertising. 2nd ed. Thousand Oaks: : SAGE Publications 2011.
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Hofstede GH, Hofstede GJ, Minkov M. Cultures and organizations: software of the mind : international cooperation and its importance for survival. Rev. and expanded 3rd ed. New York: : McGraw-Hill 2010. http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780071770156
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Lee Y-I, Trim PRJ. Strategic marketing decision-making in Japanese and South Korean companies. Oxford: : Chandos 2008.
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Schiffman LG, Kanuk LL, Hansen H. Consumer behaviour: a European outlook. 2nd ed. Harlow: : Financial Times Prentice Hall 2012. http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780273724254
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Solomon MR, Bamossy GJ, Askegaard S, et al. Consumer behaviour: a European perspective. Sixth edition. Harlow: : Pearson Education 2016. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.wmin.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292116754
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Trompenaars A, Woolliams P. Marketing across cultures. Chichester: : Capstone 2004.
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Admap.
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International Journal of Research in Marketing. http://www.sciencedirect.com/science/journal/01678116
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International Journal of Market Research. https://journals.sagepub.com/loi/mre
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Journal of Consumer Research. https://academic-oup-com.uow.idm.oclc.org/jcr
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Journal of Consumer Behaviour. https://uow.idm.oclc.org/login?url=http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1479-1838
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International Journal of Management & Marketing Research. http://web.a.ebscohost.com/ehost/command/detail?sid=144d8d5d-d50c-48c7-9b34-c078aa15173c%40sessionmgr4005&crlhashurl=Login.aspx%253fdirect%253dtrue%2526authtype%253dcookie%252cip%252curl%252cuid%2526db%253dbth%2526jn%253d61L8%2526scope%253dsite&hid=4201&vid=0&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&jid=61L8
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International Marketing Review. http://www.emeraldinsight.com/loi/imr
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Journal of Marketing Management. http://www.tandfonline.com/loi/rjmm20
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European Journal of Marketing. http://www.emeraldinsight.com/loi/ejm
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Industrial Marketing Management. http://www.sciencedirect.com/science/journal/00198501
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Marketing Intelligence and Planning. http://www.emeraldinsight.com/loi/mip
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Psychology & Marketing. http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6793
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World Values Survey website with culture map. http://www.worldvaluessurvey.org
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MarketingProfs. http://www.marketingprofs.com/marketing/library/casestudies/
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WARC Case studies. https://uow.idm.oclc.org/login?url=http://www.warc.com/Pages/CaseStudies/CaseFinder.aspx