Anon. n.d.-a. ‘Admap’.
Anon. n.d.-b. ‘European Journal of Marketing’.
Anon. n.d.-c. ‘Industrial Marketing Management’.
Anon. n.d.-d. ‘International Journal of Management & Marketing Research’.
Anon. n.d.-e. ‘International Journal of Market Research’.
Anon. n.d.-f. ‘International Journal of Research in Marketing’.
Anon. n.d.-g. ‘International Marketing Review’.
Anon. n.d.-h. ‘Journal of Consumer Behaviour’.
Anon. n.d.-i. ‘Journal of Consumer Research’.
Anon. n.d.-j. ‘Journal of Marketing Management’.
Anon. n.d.-k. ‘Marketing Intelligence and Planning’.
Anon. n.d.-l. ‘MarketingProfs’. Retrieved (http://www.marketingprofs.com/marketing/library/casestudies/).
Anon. n.d.-m. ‘Psychology & Marketing’.
Anon. n.d.-n. ‘WARC Case Studies’. Retrieved (https://uow.idm.oclc.org/login?url=http://www.warc.com/Pages/CaseStudies/CaseFinder.aspx).
Anon. n.d.-o. ‘World Values Survey Website with Culture Map’. Retrieved (http://www.worldvaluessurvey.org).
Burton, Dawn. 2009. Cross-Cultural Marketing: Theory, Practice and Relevance. London: Routledge.
Hofstede, Geert H., Gert Jan Hofstede, and Michael Minkov. 2010. Cultures and Organizations: Software of the Mind : International Cooperation and Its Importance for Survival. Rev. and expanded 3rd ed. New York: McGraw-Hill.
Lee, Yang-Im, and Peter R. J. Trim. 2008. Strategic Marketing Decision-Making in Japanese and South Korean Companies. Vol. Chandos Asian studies series. Oxford: Chandos.
Mooij, Marieke K. de, and Marieke K. de Mooij. 2011. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. 2nd ed. Thousand Oaks: SAGE Publications.
Schiffman, Leon G., Leslie Lazar Kanuk, and Havard Hansen. 2012. Consumer Behaviour: A European Outlook. 2nd ed. Harlow: Financial Times Prentice Hall.
Solomon, Michael R., Gary J. Bamossy, Soren Askegaard, and Margaret K. Hogg. 2016. Consumer Behaviour: A European Perspective. Sixth edition. Harlow: Pearson Education.
Trompenaars, Alfons, and Peter Woolliams. 2004. Marketing across Cultures. Vol. Culture for business series. Chichester: Capstone.
Usunier, Jean-Claude, and Julie Anne Lee. 2013. Marketing across Cultures. Sixth edition. Harlow, England: Pearson.
