Bibliography for 6MARK015W Interactive and Digital Marketing BETA

1.

Chaffey D, Ellis-Chadwick F. Digital marketing [Internet]. Sixth edition. Harlow: PearsonEducation; 2016. Available from: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.wmin.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292077642

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Chaffey D. Digital business and e-commerce management: strategy, implementation and practice [Internet]. Sixth edition. Harlow, United Kingdom: Pearson Education Limited; 2015. Available from: http://westminster.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1056929650003711&institutionId=3711&customerId=3710

3.

Ryan D. Understanding digital marketing: marketing strategies for engaging the digital generation [Internet]. Fourth edition. London: KoganPage; 2017. Available from: http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780749478445

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YouGov | Audience Segmentation and Media Planning - YouGov [Internet]. Available from: https://yougov.co.uk/find-solutions/profiles/

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Market Segmentation - Sport England [Internet]. Available from: http://segments.sportengland.org/

6.

Digital marketing strategy advice - Smart Insights Digital Marketing [Internet]. Available from: http://www.smartinsights.com/

7.

Ashley C, Tuten T. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement. Psychology & Marketing. 2015 Jan;32(1):15–27.

8.

Copulsky, Jonathan. One tweak at a time: How analytics improved our content marketing. Applied Marketing Analytics [Internet]. Henry Stewart Publications; 2016;2(3):201–212. Available from: https://hstalks-com.uow.idm.oclc.org/issue/321/ama-volume-2-number-3-summer-2016/?business

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DALLEMULE, LEANDRODAVENPORT, THOMAS H. What’s Your Data Strategy? Harvard Business Review [Internet]. 2017;95(Issue 3, p112-121. 10p. 1 Color Photograph):112–121. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=122582009&site=ehost-live&scope=site

10.

Edelman Marc, David C. Competing on Customer Journeys. Harvard Business Review [Internet]. 2015;93(11):88–7. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110320330&site=ehost-live&scope=site

11.

Edelman, David C.1 (AUTHOR). Branding in The Digital Age. Harvard Business Review [Internet]. 2010;88(Issue 12, p62-69. 8p. 2 Color Photographs):62–69. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=55461895&site=ehost-live&scope=site

12.

Holliman G, Rowley J. Business to business digital content marketing: marketers’ perceptions of best practice. Journal of Research in Interactive Marketing. 2014 Oct 7;8(4):269–293.

13.

The Content Marketing Revolution. Available from: https://hbr.org/2014/07/the-content-marketing-revolution

14.

Research: The Emotions that Make Marketing Campaigns Go Viral [Internet]. Available from: https://hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral

15.

Magids, Scott1 (AUTHOR)Zorfas, Alan2 (AUTHOR)Leemon, Daniel3 (AUTHOR). The New Science of Customer Emotions. Harvard Business Review [Internet]. 2015;93(Issue 11, p66-8. 10p. 1 Color Photograph, 1 Chart):66–8. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110320475&site=ehost-live&scope=site

16.

MOREY, TIMOTHYFORBATH, THEODORE ‘THEO’SCHOOP, ALLISON. CUSTOMER DATA: DESIGNING FOR TRANSPARENCY AND TRUST. Harvard Business Review [Internet]. 2015;93(Issue 5, p96-105. 10p. 4 Color Photographs, 1 Illustration, 2 Charts):96–105. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=102262157&site=ehost-live&scope=site

17.

Nichols, Wes1 (AUTHOR). Advertising Analytics 2.0. Harvard Business Review [Internet]. 2013;91(Issue 3, p60-68. 9p. 3 Color Photographs, 1 Diagram, 1 Chart):60–68. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=85463210&site=ehost-live&scope=site

18.

10 Tactics for Launching a Product Using Social Media [Internet]. Available from: https://hbr.org/2015/04/10-tactics-for-launching-a-product-using-social-media

19.

van den Driest, Frank1Sthanunathan, Stan2Weed, Keith3,4. Building an Insights Engine.  (cover story). Harvard Business Review [Internet]. 2016;94(Issue 9, p64-14. 11p. 1 Color Photograph):64–14. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=117516194&site=ehost-live&scope=site

20.

De Swaan Arons, Marc1van den Driest, Frank1Weed, Keith2. The Ultimate Marketing Machine. Harvard Business Review [Internet]. 2014;92(Issue 7/8, p54-63. 10p. 1 Color Photograph, 1 Illustration):54–63. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=96695080&site=ehost-live&scope=site