Bibliography for 6MARK015W Interactive and Digital Marketing BETA

‘10 Tactics for Launching a Product Using Social Media’. n.d. https://hbr.org/2015/04/10-tactics-for-launching-a-product-using-social-media.

Ashley, Christy, and Tracy Tuten. 2015. ‘Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement’. Psychology & Marketing 32 (1): 15–27. https://doi.org/10.1002/mar.20761.

Chaffey, Dave. 2015. Digital Business and E-Commerce Management: Strategy, Implementation and Practice. Sixth edition. Harlow, United Kingdom: Pearson Education Limited. http://westminster.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1056929650003711&institutionId=3711&customerId=3710.

Chaffey, Dave, and Fiona Ellis-Chadwick. 2016. Digital Marketing. Sixth edition. Harlow: PearsonEducation. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.wmin.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292077642.

Copulsky, Jonathan. 2016. ‘One Tweak at a Time: How Analytics Improved Our Content Marketing’. Applied Marketing Analytics 2 (3): 201–12. https://hstalks-com.uow.idm.oclc.org/issue/321/ama-volume-2-number-3-summer-2016/?business.

DALLEMULE, LEANDRODAVENPORT, THOMAS H. 2017. ‘What’s Your Data Strategy?’ Harvard Business Review 95 (Issue 3, p112-121. 10p. 1 Color Photograph): 112–21. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=122582009&site=ehost-live&scope=site.

De Swaan Arons, Marc1van den Driest, Frank1Weed, Keith2. 2014. ‘The Ultimate Marketing Machine.’ Harvard Business Review 92 (Issue 7/8, p54-63. 10p. 1 Color Photograph, 1 Illustration): 54–63. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=96695080&site=ehost-live&scope=site.

‘Digital Marketing Strategy Advice - Smart Insights Digital Marketing’. n.d. http://www.smartinsights.com/.

Edelman, David C.1 (AUTHOR). 2010. ‘Branding in The Digital Age.’ Harvard Business Review 88 (Issue 12, p62-69. 8p. 2 Color Photographs): 62–69. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=55461895&site=ehost-live&scope=site.

Edelman Marc, David C. 2015. ‘Competing on Customer Journeys.’ Harvard Business Review 93 (11): 88–7. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110320330&site=ehost-live&scope=site.

Holliman, Geraint, and Jennifer Rowley. 2014. ‘Business to Business Digital Content Marketing: Marketers’ Perceptions of Best Practice’. Journal of Research in Interactive Marketing 8 (4): 269–93. https://doi.org/10.1108/JRIM-02-2014-0013.

Magids, Scott1 (AUTHOR)Zorfas, Alan2 (AUTHOR)Leemon, Daniel3 (AUTHOR). 2015. ‘The New Science of Customer Emotions.’ Harvard Business Review 93 (Issue 11, p66-8. 10p. 1 Color Photograph, 1 Chart): 66–68. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110320475&site=ehost-live&scope=site.

‘Market Segmentation - Sport England’. n.d. http://segments.sportengland.org/.

MOREY, TIMOTHYFORBATH, THEODORE ‘THEO’SCHOOP, ALLISON. 2015. ‘CUSTOMER DATA: DESIGNING FOR TRANSPARENCY AND TRUST.’ Harvard Business Review 93 (Issue 5, p96-105. 10p. 4 Color Photographs, 1 Illustration, 2 Charts): 96–105. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=102262157&site=ehost-live&scope=site.

Nichols, Wes1 (AUTHOR). 2013. ‘Advertising Analytics 2.0.’ Harvard Business Review 91 (Issue 3, p60-68. 9p. 3 Color Photographs, 1 Diagram, 1 Chart): 60–68. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=85463210&site=ehost-live&scope=site.

‘Research: The Emotions That Make Marketing Campaigns Go Viral’. n.d. https://hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral.

Ryan, Damian. 2017. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Fourth edition. London: KoganPage. http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780749478445.

‘The Content Marketing Revolution’. n.d. https://hbr.org/2014/07/the-content-marketing-revolution.

van den Driest, Frank1Sthanunathan, Stan2Weed, Keith3,4. 2016. ‘Building an Insights Engine.  (Cover Story)’. Harvard Business Review 94 (Issue 9, p64-14. 11p. 1 Color Photograph): 64–14. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=117516194&site=ehost-live&scope=site.

‘YouGov | Audience Segmentation and Media Planning - YouGov’. n.d. https://yougov.co.uk/find-solutions/profiles/.