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@book{Chaffey_2015, address={Harlow, United Kingdom}, edition={Sixth edition}, title={Digital business and e-commerce management: strategy, implementation and practice}, url={http://westminster.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1056929650003711&institutionId=3711&customerId=3710}, publisher={Pearson Education Limited}, author={Chaffey, Dave}, year={2015} }
@book{Chaffey_Ellis-Chadwick_2016, address={Harlow}, edition={Sixth edition}, title={Digital marketing}, url={https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.wmin.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292077642}, publisher={PearsonEducation}, author={Chaffey, Dave and Ellis-Chadwick, Fiona}, year={2016} }
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@article{Magids, Scott1 (AUTHOR)Zorfas, Alan2 (AUTHOR)Leemon, Daniel3 (AUTHOR)_2015, title={The New Science of Customer Emotions.}, volume={93}, url={http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110320475&site=ehost-live&scope=site}, number={Issue 11, p66-8. 10p. 1 Color Photograph, 1 Chart}, journal={Harvard Business Review}, author={Magids, Scott1 (AUTHOR)Zorfas, Alan2 (AUTHOR)Leemon, Daniel3 (AUTHOR)}, year={2015}, pages={66–8} }
@article{MOREY, TIMOTHYFORBATH, THEODORE ‘THEO’SCHOOP, ALLISON_2015, title={CUSTOMER DATA: DESIGNING FOR TRANSPARENCY AND TRUST.}, volume={93}, url={http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=102262157&site=ehost-live&scope=site}, number={Issue 5, p96-105. 10p. 4 Color Photographs, 1 Illustration, 2 Charts}, journal={Harvard Business Review}, author={MOREY, TIMOTHYFORBATH, THEODORE ‘THEO’SCHOOP, ALLISON}, year={2015}, pages={96–105} }
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@book{Ryan_2017, address={London}, edition={Fourth edition}, title={Understanding digital marketing: marketing strategies for engaging the digital generation}, url={http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780749478445}, publisher={KoganPage}, author={Ryan, Damian}, year={2017} }
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@misc{YouGov | Audience Segmentation and Media Planning - YouGov, url={https://yougov.co.uk/find-solutions/profiles/} }
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