Bibliography for 6MARK015W Interactive and Digital Marketing BETA

Anon. n.d.-a. ‘10 Tactics for Launching a Product Using Social Media’. Retrieved (https://hbr.org/2015/04/10-tactics-for-launching-a-product-using-social-media).

Anon. n.d.-b. ‘Digital Marketing Strategy Advice - Smart Insights Digital Marketing’. Retrieved (http://www.smartinsights.com/).

Anon. n.d.-c. ‘Market Segmentation - Sport England’. Retrieved (http://segments.sportengland.org/).

Anon. n.d.-d. ‘Research: The Emotions That Make Marketing Campaigns Go Viral’. Retrieved (https://hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral).

Anon. n.d.-e. ‘The Content Marketing Revolution’.

Anon. n.d.-f. ‘YouGov | Audience Segmentation and Media Planning - YouGov’. Retrieved (https://yougov.co.uk/find-solutions/profiles/).

Ashley, Christy, and Tracy Tuten. 2015. ‘Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement’. Psychology & Marketing 32(1):15–27. doi: 10.1002/mar.20761.

Chaffey, Dave. 2015. Digital Business and E-Commerce Management: Strategy, Implementation and Practice. Sixth edition. Harlow, United Kingdom: Pearson Education Limited.

Chaffey, Dave, and Fiona Ellis-Chadwick. 2016. Digital Marketing. Sixth edition. Harlow: PearsonEducation.

Copulsky, Jonathan. 2016. ‘One Tweak at a Time: How Analytics Improved Our Content Marketing’. Applied Marketing Analytics 2(3):201–12.

DALLEMULE, LEANDRODAVENPORT, THOMAS H. 2017. ‘What’s Your Data Strategy?’ Harvard Business Review 95(Issue 3, p112-121. 10p. 1 Color Photograph):112–21.

De Swaan Arons, Marc1van den Driest, Frank1Weed, Keith2. 2014. ‘The Ultimate Marketing Machine.’ Harvard Business Review 92(Issue 7/8, p54-63. 10p. 1 Color Photograph, 1 Illustration):54–63.

Edelman, David C.1 (AUTHOR). 2010. ‘Branding in The Digital Age.’ Harvard Business Review 88(Issue 12, p62-69. 8p. 2 Color Photographs):62–69.

Edelman Marc, David C. 2015. ‘Competing on Customer Journeys.’ Harvard Business Review 93(11):88–7.

Holliman, Geraint, and Jennifer Rowley. 2014. ‘Business to Business Digital Content Marketing: Marketers’ Perceptions of Best Practice’. Journal of Research in Interactive Marketing 8(4):269–93. doi: 10.1108/JRIM-02-2014-0013.

Magids, Scott1 (AUTHOR)Zorfas, Alan2 (AUTHOR)Leemon, Daniel3 (AUTHOR). 2015. ‘The New Science of Customer Emotions.’ Harvard Business Review 93(Issue 11, p66-8. 10p. 1 Color Photograph, 1 Chart):66–68.

MOREY, TIMOTHYFORBATH, THEODORE ‘THEO’SCHOOP, ALLISON. 2015. ‘CUSTOMER DATA: DESIGNING FOR TRANSPARENCY AND TRUST.’ Harvard Business Review 93(Issue 5, p96-105. 10p. 4 Color Photographs, 1 Illustration, 2 Charts):96–105.

Nichols, Wes1 (AUTHOR). 2013. ‘Advertising Analytics 2.0.’ Harvard Business Review 91(Issue 3, p60-68. 9p. 3 Color Photographs, 1 Diagram, 1 Chart):60–68.

Ryan, Damian. 2017. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Fourth edition. London: KoganPage.

van den Driest, Frank1Sthanunathan, Stan2Weed, Keith3,4. 2016. ‘Building an Insights Engine.  (Cover Story)’. Harvard Business Review 94(Issue 9, p64-14. 11p. 1 Color Photograph):64–14.