Bibliography for 6MARK008W Marketing Management BETA

1.

Kotler P, Keller KL. Marketing management [Internet]. Fifteenth edition, Global edition. Boston: Pearson Education; 2016. Available from: https://www.dawsonera.com/abstract/9781292092713

2.

Mullins JW, Walker OC. Marketing management: a strategic decision-making approach. 8th, international ed ed. New York: Mcgraw-Hill; 2013.

3.

Home - Office for National Statistics [Internet]. Available from: https://www.ons.gov.uk/

4.

MINTEL [Internet]. Available from: http://www.mintel.com/

5.

• Statista - The Statistics Portal for Market Data, Market Research and Market Studies [Internet]. Available from: https://www-statista-com.uow.idm.oclc.org/

6.

Artificial Intelligence report [Internet]. Available from: http://www.zenithroiagency.com/ThoughtLeadership/ArtificialIntelligenceTrends/Trends/2017/Zenith2017Trends.pdf

7.

The Economist. Available from: https://www-economist-com.uow.idm.oclc.org/printedition/covers/UniversityofWestminster?print_region=76981