Bibliography for 6MARK008W Marketing Management BETA

‘• Statista - The Statistics Portal for Market Data, Market Research and Market Studies’. n.d. https://www-statista-com.uow.idm.oclc.org/.

‘Artificial Intelligence Report’. n.d. http://www.zenithroiagency.com/ThoughtLeadership/ArtificialIntelligenceTrends/Trends/2017/Zenith2017Trends.pdf.

‘Home - Office for National Statistics’. n.d. https://www.ons.gov.uk/.

Kotler, Philip, and Kevin Lane Keller. 2016. Marketing Management. Fifteenth edition, Global edition. Boston: Pearson Education. https://www.dawsonera.com/abstract/9781292092713.

‘MINTEL’. n.d. http://www.mintel.com/.

Mullins, John W., and Orville C. Walker. 2013. Marketing Management: A Strategic Decision-Making Approach. 8th, international ed ed. New York: Mcgraw-Hill.

‘The Economist’. n.d. https://www-economist-com.uow.idm.oclc.org/printedition/covers/UniversityofWestminster?print_region=76981.