Bibliography for 6MARK008W Marketing Management BETA

1

Kotler P, Keller KL. Marketing management. Fifteenth edition, Global edition. Boston: : Pearson Education 2016. https://www.dawsonera.com/abstract/9781292092713

2

Mullins JW, Walker OC. Marketing management: a strategic decision-making approach. 8th, international ed ed. New York: : Mcgraw-Hill 2013.

3

Home - Office for National Statistics. https://www.ons.gov.uk/

4

MINTEL. http://www.mintel.com/

5

• Statista - The Statistics Portal for Market Data, Market Research and Market Studies. https://www-statista-com.uow.idm.oclc.org/

6

Artificial Intelligence report. http://www.zenithroiagency.com/ThoughtLeadership/ArtificialIntelligenceTrends/Trends/2017/Zenith2017Trends.pdf

7

The Economist. https://www-economist-com.uow.idm.oclc.org/printedition/covers/UniversityofWestminster?print_region=76981