Bibliography for 6MARK008W Marketing Management BETA

[1]

P. Kotler and K. L. Keller, Marketing management, Fifteenth edition, Global edition. Boston: Pearson Education, 2016 [Online]. Available: https://www.dawsonera.com/abstract/9781292092713

[2]

J. W. Mullins and O. C. Walker, Marketing management: a strategic decision-making approach, 8th, international ed ed. New York: Mcgraw-Hill, 2013.

[3]

‘Home - Office for National Statistics’. [Online]. Available: https://www.ons.gov.uk/

[4]

‘MINTEL’. [Online]. Available: http://www.mintel.com/

[5]

‘• Statista - The Statistics Portal for Market Data, Market Research and Market Studies’. [Online]. Available: https://www-statista-com.uow.idm.oclc.org/

[6]

‘Artificial Intelligence report’. [Online]. Available: http://www.zenithroiagency.com/ThoughtLeadership/ArtificialIntelligenceTrends/Trends/2017/Zenith2017Trends.pdf

[7]

‘The Economist’ [Online]. Available: https://www-economist-com.uow.idm.oclc.org/printedition/covers/UniversityofWestminster?print_region=76981