@book{Clow, Kenneth E.;Baack, edition={8}, title={Integrated Advertising, Promotion, and Marketing Communications, Global Edition}, url={http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9781292222752}, author={Clow, Kenneth E.;Baack, Donald E.} }
@article{De Swaan Arons, Marc1van den Driest, Frank1Weed, Keith2_2014, title={The Ultimate Marketing Machine.}, volume={92}, url={http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=96695080&site=ehost-live&scope=site}, number={Issue 7/8, p54-63. 10p. 1 Color Photograph, 1 Illustration}, journal={Harvard Business Review}, author={De Swaan Arons, Marc1van den Driest, Frank1Weed, Keith2}, year={2014}, pages={54–63} }
@article{Edelman, David C.1 (AUTHOR)_2010, title={Branding in The Digital Age.}, volume={88}, url={http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=55461895&site=ehost-live&scope=site}, number={Issue 12, p62-69. 8p. 2 Color Photographs}, journal={Harvard Business Review}, author={Edelman, David C.1 (AUTHOR)}, year={2010}, pages={62–69} }
@article{Edelman Marc, David C._2015, title={Competing on Customer Journeys.}, volume={93}, url={http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110320330&site=ehost-live&scope=site}, number={11}, journal={Harvard Business Review}, author={Edelman Marc, David C.}, year={2015}, pages={88–7} }
@book{Fill_Turnbull_2016, address={Upper Saddle River}, edition={Seventh edition}, title={Marketing communications: discovery, creation and conversations}, url={http://westminster.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=854198190003711&institutionId=3711&customerId=3710}, publisher={Pearson}, author={Fill, Chris and Turnbull, Sarah}, year={2016} }
@article{Gaines-Ross, Leslie1 (AUTHOR)_2010, title={Reputation Warfare.}, volume={88}, url={http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=55461897&site=ehost-live&scope=site}, number={Issue 12}, journal={Harvard Business Review}, author={Gaines-Ross, Leslie1 (AUTHOR)}, year={2010}, pages={70–76} }
@article{Hanssens, Dominique M._2008, title={Marketing When Customer Equity Matters.}, volume={86}, url={http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=31730731&site=ehost-live&scope=site}, number={Issue 5, p117-123. 7p. 2 Color Photographs, 3 Illustrations, 2 Diagrams}, journal={Harvard Business Review}, author={Hanssens, Dominique M.}, year={2008}, pages={117–123} }
@article{Nichols, Wes1 (AUTHOR)_2013, title={Advertising Analytics 2.0.}, volume={91}, url={http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=85463210&site=ehost-live&scope=site}, number={Issue 3, p60-68. 9p. 3 Color Photographs, 1 Diagram, 1 Chart}, journal={Harvard Business Review}, author={Nichols, Wes1 (AUTHOR)}, year={2013}, pages={60–68} }
@book{Pelsmacker_Geuens_Bergh_2013, address={Harlow, England}, edition={Fifth edition}, title={Marketing communications: a European perspective (5th ed.)}, url={https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.wmin.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273773245}, publisher={Pearson}, author={Pelsmacker, Patrick de and Geuens, Maggie and Bergh, Joeri van den}, year={2013} }
@book{Pelsmacker_Geuens_Bergh_2017, address={Upper Saddle River}, edition={Sixth edition}, title={Marketing communications: a European perspective (6th ed.)}, publisher={Pearson}, author={Pelsmacker, Patrick de and Geuens, Maggie and Bergh, Joeri van den}, year={2017} }
@article{van den Driest, Frank1Sthanunathan, Stan2Weed, Keith3,4_2016, title={Building an Insights Engine. (cover story)}, volume={94}, url={http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=117516194&site=ehost-live&scope=site}, number={Issue 9, p64-14. 11p. 1 Color Photograph}, journal={Harvard Business Review}, author={van den Driest, Frank1Sthanunathan, Stan2Weed, Keith3,4}, year={2016}, pages={64–14} }
@misc{YouGov | Audience Segmentation and Media Planning - YouGov, url={https://yougov.co.uk/find-solutions/profiles/} }
@misc{Market Segmentation - Sport England, url={http://segments.sportengland.org/} }
@article{The Content Marketing Revolution, url={https://hbr.org/2014/07/the-content-marketing-revolution} }
@misc{An Emotional Connection Matters More than Customer Satisfaction, url={https://hbr.org/2016/08/an-emotional-connection-matters-more-than-customer-satisfaction} }
